Kettle Brand Just Turned Our Favorite Southern Dip Into a Limited-Edition Chip

Sometimes, potato chips are the humble hero of the snack table—a reliable and perfectly crunchy complement to any appetizer spread.

But, other times, a potato chip flavor comes along that’s so loud and proud that it commands attention from every grazer at the snack station. Kettle Brand’s latest limited-edition chip falls into that category; it has a flavor so brilliantly bold, it can’t help but draw a crowd. After all, it was inspired by a world-class app.

Kettle Brand’s New Tailgate-Edition Spicy Pimiento Cheese Chips

Kettle Brand is known for pushing flavor boundaries with its bold and creative varieties, and every special-edition launch seems to outshine the last. Last year, it shocked us by delivering a seven-layer dip in chip form, and this year, it’s turning another tailgate favorite into a uniquely cheesy flavor. Introducing: Kettle Brand’s Spicy Pimiento Cheese chips.

For those who aren’t familiar, pimento cheese is a Southern staple that’s as versatile as it is delicious. Often dubbed the “pâté of the South,” the creamy, cheesy spread made from cheddar cheese, mayo, and diced pimentos has long been a go-to for everything from finger sandwiches to party dips.

Now, it’s inspiring the ultimate tailgating snack: crunchy, kettle-cooked chips coated in a “zesty, invigorating” spice blend, according to the product description. If these flavored chips do the beloved Southern spread justice, they’ll deliver the perfect balance of sharpness, subtle sweetness, and spice. 

Fans are already excited to give these chips a try, commenting, “Where have you been my whole life?”

This is a first-of-its-kind flavor from the brand, but we share fans’ sentiment that we “already know these are delicious.” After all, the kettle-cooked brand knows a thing or two about spicy snacks. Just this year, they fired off some sweet heat with a limited-time Gochujang flavor, joining the other bold chip bags of Habanero Lime, Pepperoncini, and Jalapeno.

So far, customers have spotted the new cheesy chips in store at Meijer and on Kroger’s website, listed at $3.49 for a 6.5-ounce bag. If you want to try the fiery new flavor, act fast—the limited-edition chips were “built for tailgating”, so they probably won’t stick around long after the season ends.