Breyers is one of the oldest ice cream brands in the United States and a freezer aisle staple. The Philadelphia-founded creamery has a solid lineup of classic flavors and a range of specialty offerings, such as Reese’s Peanut Butter, Dulce de Leche, and Cookies & Cream. Not to mention, it’s been known to offer up unique seasonal favorites such as Caramel Apple Pie Ice Cream.
While there are a lot of options to choose from, many love Breyers for its vanilla ice cream. The brand has multiple varieties of vanilla to suit every fan’s taste preferences, including Homemade Vanilla, Extra Creamy Vanilla, and Natural Vanilla, which even earned third place in our store-bought vanilla ice cream taste test.
Breyers’ Ingredient Pledge states that it is committed to starting with high-quality ingredients, but now the brand is at the center of a class action lawsuit over the ingredients in its Natural Vanilla ice cream.
The $8.85 Million Breyers Ice Cream Lawsuit
According to Top Class Actions, Breyers has agreed to settle an $8.85 million lawsuit, though the company has not admitted to any wrongdoing. The settlement website offers insight into how the product’s label was potentially misleading to customers. “Breyers Natural Vanilla ice cream gave consumers the impression the ice cream contained vanilla flavor derived only from the vanilla plant and not from non-vanilla plant sources,” stated the website.
In addition to offering customers monetary benefits, Breyers will also have to develop a new formula that includes real vanilla flavor within one year so fans of the ice cream can rest assured that the brand is working to make things right.
How To Get Money From the Breyers Lawsuit
If you purchased any size of Breyers Natural Vanilla ice cream between April 21, 2016 and Aug.14, 2024, you may be eligible for reimbursement. To get that, make sure to file a claim online by Feb. 19, 2025.
If you have proof of purchase: If you have valid documentation, you may file for as many products as you purchased, with no maximum amount.
If you do not have proof of purchase: You can receive $1 for each container of ice cream purchased, and may claim up to eight undocumented purchases for a maximum value of $8.
When searching for documentation, be sure to check your store loyalty apps such as Walmart+ because many keep a record of in-store and online purchases.